Client Overview:
Story Cannabis is one of the largest privately-owned multi-state operators (MSO) in the cannabis industry, with substantial growth and operations across multiple states. Story Cannabis manages several brands under its umbrella, including Fade Co, Just Flower, More, Story, and Mind. With a strong portfolio of both retail and product brands, Story Cannabis has positioned itself as a key player in the evolving cannabis market.
Goals/Objectives:
- Comprehensive Branding & Digital Strategy: Develop strong, consistent brand identities for Story’s multiple sub-brands.
- Increase Engagement & Market Reach: Drive customer engagement through local ad content and cutting-edge digital campaigns, while enhancing their online presence via website design and development.
- Support Expansion: Help support the growth of Story Cannabis as they scaled operations and entered new markets.
Our Approach:
We partnered with Story Cannabis to execute a full range of services across branding, digital content, and web design:
- Local Ad Content & VFX: Developed high-impact visual content and ad campaigns that resonated with local audiences, while incorporating eye-catching VFX to differentiate the brand in a competitive market.
- Brand & Web Development: Designed and built websites for all of Story’s sub-brands, ensuring a cohesive digital experience that aligned with the parent company’s values and aesthetic. This included everything from UX/UI design to robust web development for e-commerce and informational purposes.
- Comprehensive Digital Strategy: Implemented a year-long strategy for digital content creation, focusing on SEO optimization, content planning, and email marketing to drive brand engagement and customer retention.
Execution:
- Brand Strategy & Identity Development: We established a unique identity for each of the brands under the Story Cannabis portfolio, ensuring consistency across digital platforms and physical marketing materials.
- Website Design & Development: Built responsive, visually striking websites that enhanced the customer journey and improved overall engagement. We also ensured seamless integration with e-commerce tools for easy product discovery and purchasing.
- Ad Campaigns & Content Creation: Launched hyper-localized ad campaigns, combining VFX with targeted messaging to boost brand recognition across the various sub-brands. These campaigns ran across multiple channels, including social media and digital platforms.
Results & Impact:
- Significant Growth in Engagement: The digital strategies and ad content led to significant growth across Story’s portfolio, with local engagement seeing a marked increase.
- Strong Market Presence: Story Cannabis solidified its place as a leading cannabis brand in key states, with the sub-brands seeing strong market adoption thanks to consistent branding and localized content.
- Expansion Support: Our work helped Story Cannabis effectively scale its operations, positioning the brand for long-term success in a competitive industry.
Lessons Learned:
Creating a cohesive brand identity while maintaining flexibility for local market needs is essential for MSOs in the cannabis industry. By combining visually engaging digital content, a well-structured online presence, and localized ad campaigns, companies like Story Cannabis can achieve rapid growth and establish themselves as market leaders.
